Legal
Cookie policy
A plain-language explanation of what cookies we use, why, and how to change your preferences.
Last updated: 1 June 2026
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences, measure how pages are used, and, where you have given consent, serve relevant advertising.
How we use cookies
We use cookies in three categories: strictly necessary, analytics, and advertising. You can control which categories are active using the banner that appears on your first visit, or by clicking at any time.
Strictly necessary cookies are always on because the site cannot function without them. Analytics and advertising cookies are only set after you have given consent.
Cookies we use
Strictly necessary
These cookies are required for the website to function. They cannot be switched off.
| Name | Purpose | Retention | Provider |
|---|---|---|---|
he-currency | Stores your currency display preference | 30 days | highlandedge.com |
he-popup_shown_* | Prevents the same popup from appearing too frequently | 7 days | highlandedge.com |
he-consent | Records your cookie consent choice | 1 year | highlandedge.com |
Analytics
These cookies help us understand how visitors use the site, which pages are most useful, and how people move through the content. The data is aggregated and cannot be used to identify you personally. We use Google Analytics 4.
| Name | Purpose | Retention | Provider |
|---|---|---|---|
_ga | Distinguishes users for Google Analytics reporting | 2 years | |
_ga_* | Maintains session state for Google Analytics 4 | 2 years | |
_gid | Identifies users within a 24-hour window | 24 hours |
Advertising
These cookies record whether you completed an action (such as booking a discovery call) after clicking a Highland Edge ad. This lets us measure which campaigns are working without tracking your broader browsing activity. We use Google Ads.
| Name | Purpose | Retention | Provider |
|---|---|---|---|
_gcl_au | Conversion linker: connects ad clicks to on-site actions | 90 days | |
_gcl_aw | Records the Google Ads click that led to a visit | 90 days |
How to manage your preferences
You can change your cookie preferences at any time. There are two ways:
- Click to reopen the consent panel on this page.
- Clear your cookies in your browser settings. This removes all stored preferences and the consent banner will appear on your next visit.
You can also opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on, and manage Google Ads personalisation via Google Ads Settings.
Changes to this policy
We may update this policy when we change the cookies we use or when regulations change. The date at the top of this page shows when it was last revised.
Contact
If you have questions about how we use cookies, write to us at tom@highlandedge.com.