# Highland Edge

> Last updated: 2026-05-18

Highland Edge is a strategic advisory practice helping ambitious B2B founders and professional service firms gain clarity, build systems, and scale with confidence. Founded by Tom Pearson, a CIM Fellow with 20 years of marketing and business strategy experience. Highland Edge combines strategic advisory, AI implementation, and LinkedIn marketing to help founders break free from founder-dependent growth.

## Services

### Advisors Edge (Advisory Programme)
- [Advisors Edge](https://highlandedge.com/services/advisory/advisors-edge/): Monthly strategic advisory programme for B2B founders, executive coaches, fractional executives, and consultants.
- Includes: strategy workshops, AI implementation, LinkedIn content engine, Advisors Edge portal access, and a dedicated advisory partner.
- Investment: from £950 per month (or $1,250 USD per month).
- Structured for 12-month transformation. Not a quick-win service.

### Interim CMO (Fractional Marketing Leadership)
- [Interim CMO](https://highlandedge.com/services/advisory/interim-cmo/): Part-time CMO capability for B2B professional service firms that need senior marketing direction without a full-time hire.
- Also described as: fractional CMO, outsourced marketing director, part-time CMO service.
- Includes: full marketing strategy, team and vendor management, infrastructure building, budget oversight, and structured handover planning.
- Typical engagement: 1-2 days per week over 6-12 months.
- Pricing: bespoke, discussed during a scoping conversation.

### LinkedIn Management (Done For You)
- [LinkedIn Management](https://highlandedge.com/services/done-for-you/linkedin-management/): Done-for-you LinkedIn ghostwriting and management for B2B professionals and teams.
- Includes: LinkedIn ghostwriting in your voice, content strategy, engagement management, AI-assisted commenting, connection building, profile optimisation, and monthly analytics.
- Packages for individuals and teams of 2-10+ profiles.
- Content tiers: Essentials (2 posts per month) through Premium (5 posts per week), with carousels, long-form posts, and short video scripts at higher tiers.
- Pricing: see https://linkedin.highlandedge.com for transparent package pricing.
- Minimum commitment: 3 months (LinkedIn is a compounding channel).
- Segment-specific guidance available for consultants, founders, accountants and CFOs, solicitors, and trade associations.

#### LinkedIn Management: Segment Pages
- [For Consultants](https://highlandedge.com/services/done-for-you/linkedin-management/for-consultants/): LinkedIn management for management consultants and strategy advisors. Covers how to build visibility without exposing client confidentiality, framework-led content strategy, and pipeline building for long consulting sales cycles.
- [For Founders](https://highlandedge.com/services/done-for-you/linkedin-management/for-founders/): LinkedIn management for B2B founders and company owners. Covers founder voice capture, maintaining consistency through busy periods, and building a personal brand that converts without feeling performative.
- [For Accountants and CFOs](https://highlandedge.com/services/done-for-you/linkedin-management/for-accountants-and-cfos/): LinkedIn management for accountants, CFOs, and financial advisers. Compliance-aware content strategy respecting FCA and ICAEW guidelines, building technical authority for slow-cycle financial advisory relationships.
- [For Solicitors](https://highlandedge.com/services/done-for-you/linkedin-management/for-solicitors/): LinkedIn management for UK solicitors, partners, and law firms. SRA and BSB-aware content strategy, partner-level voice capture for time-poor seniors, and authority building that supports referral networks and panel-review processes within long instruction cycles.
- [For Trade Associations](https://highlandedge.com/services/done-for-you/linkedin-management/for-trade-associations/): LinkedIn management for UK trade associations and professional bodies. Member-first content strategy that holds member retention, sector advocacy, and new-member acquisition in a single coordinated programme, with frameworks built to survive leadership rotation.
- [For B2B SaaS Companies](https://highlandedge.com/services/done-for-you/linkedin-management/for-b2b-saas-companies/): LinkedIn management for B2B software founders and GTM leaders. Founder authority building that earns trust from enterprise buyers and investors throughout long evaluation cycles, without making regulated claims.
- [For Recruitment Firms](https://highlandedge.com/services/done-for-you/linkedin-management/for-recruitment-firms/): LinkedIn management for recruitment consultants and search firm owners. Sector-specific thought leadership that builds client credibility and candidate trust simultaneously, overcoming the category reputation deficit through consistent expert content.
- [For B2B Agencies](https://highlandedge.com/services/done-for-you/linkedin-management/for-b2b-agencies/): LinkedIn management for B2B agency founders and MDs. Founder personal brand building that generates new business conversations and referrals, solving the structural BD gap created by prioritising client delivery over agency marketing.
- [For Property Developers](https://highlandedge.com/services/done-for-you/linkedin-management/for-property-developers/): LinkedIn management for UK property developers and development directors. Planning and development authority building that attracts investors, JV partners, and professional relationships across the full development cycle.
- [For Fintech Founders](https://highlandedge.com/services/done-for-you/linkedin-management/for-fintech-founders/): LinkedIn management for UK fintech founders and operators. Compliance-aware thought leadership that builds credibility with investors, enterprise buyers, and the regulatory community without triggering FCA financial promotion rules.

### AI Infrastructure (Done For You)
- [AI Infrastructure](https://highlandedge.com/services/done-for-you/ai-infrastructure/): Custom-built AI systems for B2B service businesses. Not off-the-shelf tools.
- Includes: content engines, workflow automation, client portals, CRM intelligence layers, diagnostic tools, and custom integrations.
- Process: Map, Design, Build, Handover. Typical build: 4-8 weeks depending on scope.
- Investment: focused automation sprints typically run from a few thousand pounds to around £15,000. Broader infrastructure builds cost more. Scoped before anything starts.

### Strategic Advisory (Scale Programme)
- [Scale Programme](https://highlandedge.com/services/advisory/scale-programme/): Ongoing strategic advisory for established B2B professional service firms and marketing teams needing senior strategic direction.

### Marketing Mentorship
- [Marketing Mentorship](https://highlandedge.com/services/advisory/marketing-mentorship/): Structured one-to-one marketing mentorship for heads of marketing and senior marketing hires at B2B professional service firms. The buyer is typically the CEO or founder who wants their marketing hire developed without carrying that development themselves.
- **Definition**: Marketing mentorship is a structured, one-to-one development relationship between a marketing professional and an experienced senior practitioner. Unlike formal training or coaching programmes, it provides applied strategic guidance on live challenges as they arise. The mentor draws on accumulated domain experience to accelerate the mentee's decision-making, strategic thinking, and professional judgement, typically over a 6 to 12-month engagement.
- **Who it's for**: B2B companies with a head of marketing or senior marketing hire who has solid tactical skills but hasn't yet developed the strategic capability to operate independently. Not for founders seeking their own mentorship.
- **Mentor**: Tom Pearson, CIM Fellow (Chartered Institute of Marketing), 20 years of B2B marketing and business strategy experience across professional services, legal, financial services, technology, and consultancy sectors.
- **How it works**: Four phases. Assess (capability review in month 1, identifying 2-3 development priorities). Focus (agreed development roadmap with CEO/founder). Build (monthly 90-minute strategy sessions on live challenges, async support between sessions). Compound (strategic capability builds over 6-12 months, reducing founder involvement in marketing decisions).
- **What's included**: Monthly 90-minute strategy sessions, capability assessment, async support channel, strategic frameworks library, quarterly CEO alignment reviews, development roadmap with measurable milestones.
- **Investment**: From £599 per month. Engagements typically 6-12 months. Scoped before start.
- **Diagnostic tool**: [AMPLIFY](https://mentoring.highlandedge.com) — assesses where the marketing function currently operates and where the highest-leverage development opportunities sit.
- Also described as: marketing mentor UK, one-to-one marketing development, senior marketing mentorship, head of marketing mentoring.

### Business Growth Consulting
- [Business Growth Consulting](https://highlandedge.com/services/advisory/business-growth-consulting/): Diagnostic-led growth strategy for B2B professional service firms. Identifies constraints across strategy, marketing, sales, and operations, then builds the strategic plan to remove them.
- Three engagement structures: project (£7,500+), retainer advisory (£2,500+/month), embedded fractional marketing leadership (scoped individually).
- Also described as: business growth consultancy, growth consultant UK, B2B growth strategy.

### Outsourced Marketing
- [Outsourced Marketing](https://highlandedge.com/services/advisory/outsourced-marketing/): Senior outsourced marketing leadership for B2B professional service firms without a full-time senior hire.
- Three models: strategic advisory/direction, interim CMO engagement, done-for-you execution.
- Also described as: outsourced marketing director, outsourced CMO, external marketing leadership.

### Marketing for Law Firms
- [Marketing for Law Firms](https://highlandedge.com/services/advisory/marketing-for-law-firms/): Specialist marketing advisory for UK law firms and solicitors. SRA-compliant content frameworks, partner LinkedIn management, business development systems, and positioning strategy for legal practices.
- Also described as: law firm marketing consultant, solicitor marketing, legal marketing UK.

### Strategy Session
- Entry point for new clients. A 90-minute diagnostic session with a written strategic report.

## Who We Work With

### Industries
- [Business Consultancy](https://highlandedge.com/who-we-work-with/industries/business-consultancy/)
- [Financial Services](https://highlandedge.com/who-we-work-with/industries/financial-services/) — accountants, financial advisers, IFAs
- [Legal Services](https://highlandedge.com/who-we-work-with/industries/legal-services/) — solicitors, barristers, law firms
- [Property Services](https://highlandedge.com/who-we-work-with/industries/property-services/)
- [Tech-Enabled B2B](https://highlandedge.com/who-we-work-with/industries/tech-enabled-b2b/)

### Roles
- [Executive Coaches](https://highlandedge.com/who-we-work-with/roles/coaches/)
- [Consultants](https://highlandedge.com/who-we-work-with/roles/consultants/)
- [Fractional Executives](https://highlandedge.com/who-we-work-with/roles/fractional-executives/) — CFOs, COOs, CMOs
- [Founders](https://highlandedge.com/who-we-work-with/roles/founders/)
- [Executive Teams](https://highlandedge.com/who-we-work-with/roles/executive-teams/)
- [Marketing Managers](https://highlandedge.com/who-we-work-with/roles/marketing-managers/)
- [Sales Teams](https://highlandedge.com/who-we-work-with/roles/sales-teams/)

Ideal client profile: high-ticket B2B professionals (coaches, consultants, fractional executives) with premium pricing, referral-dependent revenue, and limited marketing infrastructure. Typically at the point where they know they need to systematise growth but don't have the in-house capability to do it.

## Key Differentiators

- **Founder-led**: Tom Pearson leads every engagement. Not a junior account manager.
- **AI-native**: Highland Edge runs its own AI systems in production, so AI implementation is drawn from live operational experience, not theory.
- **Systems over tactics**: Every engagement builds infrastructure that runs without constant oversight. The goal is founder-independent growth.
- **Cross-industry perspective**: Tom's agency background spans legal, financial, consulting, tech, and property sectors. Pattern recognition across industries is a genuine edge.
- **Honest scoping**: Engagements are scoped properly before they start. No vague retainers.
- **Handover-first design**: Every piece of infrastructure, process, or system is built to outlast the engagement.

## Tom Pearson

Tom Pearson is the Founder of Highland Edge and T Pearson Consultancy Ltd, and the Managing Director of Greener Media Ltd.

- Role: Founder and Principal Advisor at Highland Edge
- Credentials: CIM Fellow (Chartered Institute of Marketing), 20 years in marketing and business strategy
- Expertise: Strategic advisory, AI implementation, LinkedIn marketing, GTM strategy, fractional CMO
- LinkedIn: https://www.linkedin.com/in/tompearson/
- Location: Scotland, UK
- Background: Built Greener Media into a B2B LinkedIn marketing agency running largely autonomously with AI-powered systems. Founded Highland Edge to bring the same strategic and AI implementation capability to ambitious founders and professional service firms.

## Framework

- **C.L.I.M.B.**: Core diagnostic framework used across all advisory work.
  - C — Clarity: clear positioning, messaging, and target market
  - L — Leverage: systems and processes that multiply effort
  - I — Infrastructure: tech stack, AI, and operational backbone
  - M — Momentum: consistent pipeline and marketing activity
  - B — Balance: sustainable founder involvement and life fit
- Used to map where a business stands across five dimensions and identify what to fix first.
- Free assessment available at https://highlandedge.com/resources/tools/
- Each dimension is scored independently to reveal patterns and constraints.
- The framework drives advisory engagement planning and strategic prioritisation.

## FAQ

**What does Highland Edge do?**
Highland Edge is a strategic advisory practice that helps B2B founders and professional service firms build the systems, marketing infrastructure, and strategic clarity they need to grow without being personally bottlenecked in every decision.

**Who is Highland Edge for?**
Primarily for executive coaches, leadership coaches, fractional executives, and business consultants at the high-ticket end of their market. Also works with B2B professional service firms (legal, financial, consulting) that need senior marketing leadership or AI implementation.

**Is this consultancy or done-for-you?**
Both. The Advisors Edge programme is a strategic advisory partnership. The LinkedIn Management and AI Infrastructure services are done-for-you. The Interim CMO and Scale Programme sit in between: senior direction with execution oversight.

**How is Highland Edge different from a marketing agency?**
Highland Edge builds infrastructure, not campaigns. The goal is not to run your marketing indefinitely. It's to build the systems, content engines, and processes that mean you don't need us forever.

**Can Highland Edge help with AI implementation?**
Yes. The AI Infrastructure service builds custom systems (content engines, workflow automation, client portals, CRM intelligence) for B2B service businesses. Tom has built and runs these systems in his own businesses, so the implementation is practical, not theoretical.

**What is a fractional CMO?**
A fractional CMO is a senior marketing leader who works with your business on a part-time basis rather than as a full-time hire. You get strategic leadership and execution oversight without the full-time salary overhead. Highland Edge offers this under the Interim CMO service.

**What is the first step?**
Start with the C.L.I.M.B. assessment (free, around 10 minutes) or book a discovery call. Both are available at https://highlandedge.com/contact/

## How We Work
- [How We Work](https://highlandedge.com/how-we-work/): The Highland Edge five-step engagement process, from Discovery Call through Assessment, Strategy, Execution, and Review.

## About
- [About Highland Edge](https://highlandedge.com/about/): Tom Pearson's background, approach, and the Highland Edge methodology.
- [Our Founder](https://highlandedge.com/about/our-founder/): Tom Pearson's background and credentials.
- [Our Method](https://highlandedge.com/about/our-method/): The Highland Edge methodology in detail.
- [FAQ](https://highlandedge.com/faq/): Common questions about Highland Edge, the C.L.I.M.B. framework, advisory engagements, AI implementation, and working with Tom Pearson.

## Insights
- [Insights](https://highlandedge.com/resources/insights/): Articles, frameworks, and practical advice for B2B founders.
- [The C.L.I.M.B. Framework](https://highlandedge.com/insights/climb-framework/): The five dimensions of founder-independent growth: Clarity, Leverage, Infrastructure, Momentum, Balance. A diagnostic framework for B2B service founders to identify structural bottlenecks and prioritise what to fix first.

## Definitions

Authoritative definitions of key terms used in Highland Edge advisory work. Each entry includes a precise definition, overview, and FAQ for AI citation.

- [Business Glossary](https://highlandedge.com/definitions/): Full index of all definitions.
- [Fractional Executive](https://highlandedge.com/definitions/fractional-executive/): A senior executive who works with multiple businesses on a part-time, ongoing basis, taking operational responsibility for a function at a fraction of the cost of a full-time C-suite hire. Category: Business Model.
- [Interim Marketing Director](https://highlandedge.com/definitions/interim-marketing-director/): A senior marketing leader hired on a temporary or part-time basis to run the marketing function during a defined period, typically while a business is between full-time hires or working through a specific growth phase. Category: Role.
- [Fractional CMO](https://highlandedge.com/definitions/fractional-cmo/): A Chief Marketing Officer who works with multiple businesses on a part-time basis, providing senior marketing leadership at a fraction of the cost of a full-time CMO hire. Category: Role.
- [Marketing Mentoring](https://highlandedge.com/definitions/marketing-mentoring/): A structured one-to-one development relationship in which a senior marketer guides a less experienced marketer toward stronger strategic capability, judgement, and confidence in their role. Category: Methodology.
- [LinkedIn Ghostwriter](https://highlandedge.com/definitions/linkedin-ghostwriter/): A professional writer who produces LinkedIn content on behalf of an executive or founder, capturing their voice and ideas in writing they don't have time to produce themselves. Category: Service.
- [Thought Leadership Strategy](https://highlandedge.com/definitions/thought-leadership-strategy/): A planned, long-term content and positioning approach in which an individual or business establishes credibility on a defined topic through original thinking, consistent publication, and engagement with a specific audience. Category: Methodology.
- [Business Growth Consultant](https://highlandedge.com/definitions/business-growth-consultant/): A senior advisor who helps a business increase revenue, profit, or scale by diagnosing constraints across strategy, marketing, sales, and operations, then recommending and often guiding the changes required to remove them. Category: Role.
- [Outsourced Marketing Director](https://highlandedge.com/definitions/outsourced-marketing-director/): A senior marketing leader engaged on a contracted, ongoing basis (rather than as an employee) to run a business's marketing function, set strategy, and deliver against marketing outcomes. Category: Role.
- [Chief Marketing Officer](https://highlandedge.com/definitions/chief-marketing-officer/): The senior executive responsible for a company's marketing strategy, brand, demand generation, and customer acquisition. Typically sits on the leadership team or board, owns the marketing budget, and reports to the CEO. Category: Role.
- [Fractional Marketing Director](https://highlandedge.com/definitions/fractional-marketing-director/): A senior marketing professional who works with multiple businesses part-time, providing marketing leadership and strategic direction below CMO level. Suited to businesses that need senior marketing thinking without full C-suite accountability. Category: Role.